Storefront Windows & Visual Merchandising
Your window is the cheapest advertising you will ever buy.
Concept, props, lighting and install drawings for storefront window displays — designed to stop foot traffic, photograph beautifully and be rebuilt in a single night by your own team.
- 3 sec
- To stop a passer-by
- Seasonal
- Campaign calendars
- Install
- Drawings included
- Multi-store
- Rollout ready
Window display programs
Per window, per campaign, or an annual program.
One hero window before a holiday, a four-season calendar, or a rollout across every location — each is quoted as a fixed fee with props, lighting and install documented.
- Storefront audit: sightlines, glare, and glass conditions
- Campaign concept tied to product and season
- Elevation and plan drawings for each window
- Photoreal renderings before anything is built
- Prop, riser and mannequin specification
- Lighting plan with fixture and beam angles
- Graphics, vinyl and signage coordination
- Prop sourcing and fabrication management
- Install drawings your team can follow
- Seasonal refresh calendar for the year
Most windows are full, and still invisible.
Too much, too flat
A crowded window reads as noise from the sidewalk. One clear idea, one focal point and controlled repetition is what people actually see at walking speed.
Lighting fighting daylight
Reflections, glare and weak fixtures kill a display before dark. We plan beam angles, shielding and night-time contrast so the window performs all day.
Displays nobody can rebuild
If it takes a designer to reinstall it, it never gets refreshed. Every scheme ships with drawings and a parts list your staff can follow.
How we do it
From sidewalk audit to installed window.
Each campaign follows the same tight sequence, so the calendar never slips into the week the season starts.
- 01Week 1
Storefront audit
We photograph the glass at day and night, measure the box, and study how people approach on foot and by car.
- 02Week 2
Campaign concept
One idea per window, tied to product, season and the message you want read in three seconds.
- 03Week 3
Renderings & drawings
Elevations, plans and photoreal renderings so you approve the real thing before spending on props.
- 04Weeks 4–5
Props & fabrication
Sourcing, custom fabrication, graphics production and lighting hardware ordered and tracked.
- 05Install night
Install & light
On-site installation and lighting focus, plus photography-ready final styling.
- 06Ongoing
Refresh calendar
A season-by-season plan with reusable elements so each change costs less than the last.
What you receive
Built to be rebuilt.
Modular risers, labelled props and a photographed reference set mean your team can reinstall the window correctly in one evening.
- Window elevations with prop placement
- Lighting plan with fixture types and focus points
- Prop and riser schedule with suppliers
- Vinyl and graphic artwork specifications
- Step-by-step install guide with reference photos
- Storage plan for reusable elements
Questions
Everything clients ask before we begin.
- What is this service called?
- Window display design, also known as visual merchandising or storefront window styling — everything behind the glass, from concept through installation.
- Do you work with multiple locations?
- Yes. We design one scheme and document it as a rollout kit so every store installs the same window consistently.
- Can you handle the installation?
- Yes, we install and light locally, or provide drawings and a parts kit for your own team to install.
- How far ahead should we plan?
- Four to six weeks per campaign for custom props. Simpler refreshes can turn around in two.
- Do you also design the store interior?
- Yes — many clients start with windows and continue into full retail interior design.
Next step
Let's make people stop walking.
Book a complimentary call. Send a photo of your storefront and we'll tell you what the window could be doing for you.
Serving San Francisco · East Bay · Marin · North Bay